What is PPC in Amazon?

In the context of Amazon, PPC stands for "Pay-Per-Click," and it refers to a type of online advertising that allows sellers and vendors on the Amazon platform to promote their products and reach a larger audience. Amazon PPC training in Chandigarh It is a paid advertising model that enables sellers to bid on keywords related to their products, and their ads are displayed on Amazon's search results and product detail pages.

Here's how Amazon PPC works

Ad Campaign Creation

Sellers or vendors create ad campaigns within Amazon's advertising platform.

They select products they want to promote and choose relevant keywords.

Keyword Bidding

Sellers bid on keywords that are related to their products. The bid amount represents the maximum they are willing to pay for a click on their PPC  ad when a user searches for those keywords.

Ad Display

When a user searches for a keyword that matches the seller's chosen keywords, the ad is eligible to be displayed on the search results page.

Ad Auction

Amazon's ad auction determines which ads will be shown, based on factors such as bid amount, ad relevance, and ad quality.

Ad Placement

The winning ad is displayed in prominent positions on the search results page, often at the top of the page or within the first few results.

Click and Cost

If a user clicks on the ad, the seller is charged the bid amount. The user is then directed to the product's Amazon page.