What is PPC in marketing?

In marketing, PPC stands for "Pay-Per-Click," and it refers to a type of online advertising model where advertisers pay a fee each time their ad is clicked. PPC is a popular digital marketing strategy that allows businesses to display their ads on various online platforms, including search engines, social media sites, and other websites. The key characteristic of PPC advertising is that advertisers only pay when a user clicks on their ad, hence the name "Pay-Per-Click."

Here's how PPC works in marketing

Ad Creation: Advertisers create ads that promote their products, services, or offerings. These ads can be in the form of text, images, videos, or interactive media.

Keyword Targeting: Advertisers select keywords or phrases that are relevant to their target audience. These keywords determine when and where the ads will be displayed.

Bid Amount: Advertisers bid on the keywords they want to target. The bid represents the maximum amount they are willing to pay for a click on their ad.

Ad Auction: When a user initiates a search or visits a website with ad space, an ad auction takes place. The auction determines which ads will be shown and in what order based on factors like bid amount and ad quality.

Ad Display: If the user's search query or website visit matches the advertiser's chosen keywords, the ad is displayed on the search results page or relevant website.

Click and Charge: If a user clicks on the ad, the advertiser is charged the bid amount. The user is directed to the advertiser's website or landing page.